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Automotive Service Advisor Training l Jeff Cowan's Pro Talk, Inc.




Jeff Cowan’s Pro Talk, Inc. is the premier sales and service advisor training company in the automotive service business. At Pro Talk, our focus is on showing dealerships, service managers, service advisors and their support staff how to substantially increase their revenues, improve survey scores and excel in customer retention through time tested and proven sales processes. Pro Talk has trained thousands of service employees in the art of selling, communication skills, customer service, customer retention and many other skills to ensure that service departments realize their maximum fixed operation goals.

Jeff’s wealth of knowledge and experience comes from being in the trenches in thousands of service departments.  Throughout their 29 years of doing business, Jeff and his staff of expert field trainers have spent countless hours standing on service drives side by side with service employees as they work with real customers in live situations. This enables them to deliver the most relevant, up to date content in the marketplace, that will work for you and your staff right now, today.

Pro Talk offers dealerships and automotive chainspremierOn-Site Training for Service Advisors as well as On-Site Management Training. Pro Talk’s side-by-side training is the best investment a dealership or automotive service store can make into their service department for long-term success and profit. Pro Talk also offers Public Workshops and Private Workshops, Virtual Training for Service Advisors, Dave Anderson Virtual Training for Sales Staff, as well as a complete and comprehensive DVD/Workbook Training Program. Jeff and his expert trainers are considered to be the best at what they do simply because they all have successfully worked these fields and continue to work in the jobs they teach others to do.

Whether Jeff’s training is delivered in a workshop, on a DVD set, on his online virtual training platform or through his on-the-drive, side-by-side in-house training, his training processes and content deliver maximum results. This is why Jeff Cowan’s Pro Talk has been sought out by companies and associations like the N.A.D.A., NCM Associates, EasyCare, E-Lead1, and Shell Petroleum for strategic partnerships. It is also the same reason countless automotive manufacturers and vendors have and continue to use his training. For the best automotive service advisor training, service advisor writing, service manager training, and workshops in North America, call Pro Talk. Our representatives are standing by ready to answer all of your questions and service department needs.

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Dealership On-Site Training

Pro Talk’s On-site Training is side-by-side in-store training for the entire service staff each step of the way, critiquing, role-playing, and even working directly with the dealership’s clients, providing specific live examples showing how to implement successful techniques. A great way to absorb Jeff Cowan’s Pro Talk methods is through our On-Site Training program.

Jeff Cowan’s expert trainer will train your staff at your dealership by coaching them each step of the way; critiquing, and role-playing with each of them individually. Our On-Site training is the best option for receiving individual, hands-on training for any and all skill levels. We will turn your Service Clerks into Professional Sales Service Advisors, without pushing or selling unnecessary items and even without adding one more customer to your service drive or sending out one more coupon, by putting consistent processes in place and teaching your advisors an actual skill – the art of selling professionally. Call us today for more info!

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Public and Private Workshops presented by Jeff Cowan himself are available and are geared toward all Fixed Ops staff, including managers, service advisors, greeters, cashiers, porters; literally anyone in the service department who works with customers.

Each attendee is shown how to have the highest sales, customer retention, and customer satisfaction scores. Continental breakfast and lunch included. Attendees to Jeff Cowan’s Pro Talk workshops average a 5/10 increase in customer paid repair orders, substantially increase their customer retention, and

find themselves in the top 7% in the country with their customer survey scores by simply using Jeff’s proven methods.

If you would like more information, call us today! You can also reserve seats today for Jeff’s Spring Public Workshops:

“The 6 Step Road to Service Department Success”
  • Feb. 22 & 23 – Fort Wort
  • April 19 & 20 – Raleigh N.C.
  • May 10 & 11 – Chicago

Aftermarket Service

NEW for Auto Service Chains

For 29 years, Jeff Cowan has been training dealership service departments how to be more successful. Jeff is now showing aftermarket auto service chains how to increase retention and profits with some very easy-to-follow processes and methods.

Many local auto service centers today are losing customers to dealerships that have now installed quick service lanes, large tire departments, and many other products and services now matching what the local auto service centers and national chain stores offer. This is causing huge profit losses for local auto service and national chain store businesses.

Jeff Cowan’s expert trainer will train your staff by coaching them each step of the way; critiquing, and role-playing with each of them individually. This is a great long-term investment for your business that can immediately begin to help your customer growth and retention.

Virtual Online Training

Pro Talk Virtual Training is an interactive online sales training platform that provides your dealership with cutting edge video training for your service advisors and fixed operations employees. You will get instant access to the nation’s best service advisor training 24/7 from anywhere in the world, unlimited access for each user with no extra viewing charges, and live reporting on all user in-progress & completed training.

Pro Talk VT was designed specifically with advisors in mind knowing they don’t have hours upon end to sit at a computer and watch training long training videos. With Pro Talk VT, you get shorter video clips and more focused content. Available on any computer twenty-four hours a day, seven days a week, Pro Talk VT provides cutting edge training with consistently updated content that is based on real life situations to help your employees be the best that they can be. Call us for a free trial or more info!

VT Login
  • 9 DVDs outlining the “Six-Step Road to Service Department Success”
  • 4 Workbooks with comprehensive training tools and activities
  • 4 Pocket Guides for easy access to word tracks and selling techniques

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Call Us

Toll Free: (800) 248-2931
From Canada: (949) 713-4469

Our friendly team of representatives are ready to take your call and help you with any questions.

Call Now Download Public Workshop Form

Public Workshop Sign-Up is Easy! Print out our Public Workshop Registration Form and fax it back to us!

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Ask about our public and private workshops, online virtual training, and on-site training programs.


Pro Talk Partners


Client Client

Jeff Cowan’s ProTalk would like to introduce Marellen Consulting as its Australia partner for a suite of sales training products for Service Mangers and Advisors. Marellen is a privately owned training and coaching consultancy and is located in city of Ipswich, in the South East region of Queensland Australia.

For information on Corporate Sponsorship, please click here.

Public Workshops


Fort Worth: February 22nd & 23rd, 2017 DFW Airport Marriott South 4151 Centreport Drive Fort Worth, TX 76155

Ph: (817) 358-1700

Raleigh N.C.: April 19th & 20th, 2017 Hilton North Raleigh/ Midtown

3415 Wake Forest Road

Raleigh, N.C. 27609
Ph: 919-872-2323

Chicago: May 10th & 11th, 2017 Hilton Lisle/Naperville

3003 Corporate West Drive,

Lisle, Illinois 60532
Tel: 630-505-0900


Keynote Addresses

New Orleans: January 1, 2017
Porsche National Meeting

Phoenix: February 2, 2017
Mercedes Benz Corporate Meeting

Myrtle Beach, South Carolina: March 24, 2017
GM Corporate Meeting

Grapevine, Texas: September 11th, 2017
Best Training Day Ever



Stay tuned for BRAND NEW webinars in 2017 – Dates TBD


Speaking Engagements

New York

Los Angeles

San Fransisco


Las Vegas





Category: Advisor

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